I design marketing systems for B2B companies — from diagnosis to implementation blueprint. Not slides for a drawer. An architecture your team can start running on Monday. 21 years of global experience. 20+ brands. Data instead of guesswork.
A consultant leaves a deck. Your marketing director opens it once. Then it sits there. Because no one designed it so the people in your company would know what to do with it.
Execution is happening, but who sets the strategic direction? Campaigns run, money burns, pipeline stalls. The gap is a system, not a budget.
Someone on the team became "head of marketing." A good operator, not a strategist. What's missing is frameworks, data, architecture. Actions stay reactive.
You run marketing yourself, because no one else understands the business at this level. But your time is worth more than configuring campaigns.
Social Network Analysis is a diagnostic tool that gives managers both a visualized map of relationships between employees and quantitative data confirming the real picture of the organization.
The org chart shows roles. The network shows how information, knowledge and influence actually flow.
Centrality, bridges, structural holes, silos — numbers, not impressions.
Hidden connectors, bottlenecks, single points of failure — before they become a problem.
Every project ends in a blueprint — a document your marketing director opens on Monday and knows: what to do, who does it, with what tool, by when, and how success is measured. Not "recommendations to consider." A system to switch on.
A deep audit of current marketing, competitors, segments, and revenue data. What works, what doesn't, and why.
Strategy, messaging, channels, funnel logic, CRM requirements, team structure and KPIs. Everything connected into one mechanism.
Who does what. When. With which tool. At what budget. Against which KPI. Documentation the team works from — no further meeting needed.
An interactive organizational network analysis (ONA) explorer. Centrality, community detection, bridges and silos — computed live on the graph. The demo runs on synthetic data.
Order in strategy. In the funnel. In channels. In KPIs. In who's accountable for what. Order that translates into revenue. Four formats — one goal: marketing that works.
Complete strategy + messaging platform + GTM roadmap + implementation blueprint. For companies that take growth seriously.
Channel strategy + funnel architecture + CRM integration + KPI system. Built on data, not guesswork.
Market intelligence built on data, social listening and competitor mapping. Research-grade.
An external strategic brain for pitches and client work. White-label or co-branded.
Strategy is the start. When a project needs a revenue engine implemented or AI readiness, I run it through two specialized brands — the same strategist, one coherent approach from diagnosis to execution.
Poland's first Revenue Systems Integration firm. We turn the CRM from a data graveyard into a revenue engine: Revenue Leak Audit, GARS (Google Ads → closed deals), revenue architecture built for scale and exit.
See how we seal revenue leaks →Don't deploy AI — get ready for AI. We fix processes, data and systems before you bolt on AI: a free AI Readiness Scanner, an operational-maturity audit and Lean-based implementations for Polish companies.
Check your AI readiness →| Typical consultant | SNA-BIZ | |
|---|---|---|
| Deliverable | Strategy deck | Strategic system + implementation blueprint |
| Frameworks | Textbook | Field-tested on 20+ global brands |
| Scope | "What to do" | "What + how + who + when + measured by what" |
| Foundation | Theory | Data + CRM + real revenue metrics |
| After delivery | Disappears | 30 days of implementation support |
A complete guide to SNA and ONA in organizations — from graph theory basics to GDPR-compliant implementation. Plus a glossary of 47 terms.
From Moreno's sociogram to graph theory. Nodes, relationships, and why the structure of relationships matters more than individual traits.
Degree, betweenness, closeness, eigenvector, PageRank — what they actually measure and when to use each.
Consent, data minimization, aggregation, pseudonymization. How to run a network diagnosis legally and ethically.
I built global marketing systems inside a corporation. I led the strategy department at an agency. I co-founded a research firm. I've lectured at universities. I design strategies that teams can actually execute — because I've led those teams myself.
A boutique practice by design. Every project gets my full attention — the same mind that built marketing systems for 20+ industrial brands across EMEIA.